India tops the charts in road accidents and deaths in the world. Most affected by this hazard are youth and people from low income groups. At the Transport and Travel Wing (TTW), we believe that human values, right awareness and a positive attitude are as important for ensuring Road Safety as the quality of infrastructure, vehicles and traffic systems.

TTW engages with diverse stakeholders to drive home the message that each of us must play our role well for better Road Safety - whether we are drivers, operators, passengers, traffic police, road users, road developers or vehicle manufacturers… We all belong to the system and change begins from ‘me’.

TTW organizes various activities for this. During the Road Safety Week observed by the Indian government from 1^st to 7^th January each year, a campaign mode is adopted in collaboration with various private and public enterprises/ departments. The various events held in the past years include rallies, talks, public programmes & drawing/ essay/ elocution competitions for school children.

ACTIVITIES UNDERTAKEN DURING ROAD SAFETY WEEK 2011

1. Mobile exhibitions and VCD shows were undertaken at various public locations in the city using two training buses provided by the BEST and RTO.
2. A video on ‘Safe and Successful Journey of Life’ provided to BEST was shown to passengers through the on-board TVs in more than 1200 buses.
3. Suitable slogans and messages were provided to the Traffic Police for display on 34 electronic message boards installed at various key junctions in the city.
4. Twelve BEST bus shelters in the city wore Road Safety banners provided by the organisation instead of advertisements.
5. Owners and operators of 7,000 public and private vehicles were motivated to add to their vehicles, stickers sporting messages of road safety.
6. Special talks on Safety through Spirituality and VCD shows were organised at 45 schools and colleges across Mumbai reaching out to more than 11,000 students.
7. Pleasant Shock Therapy: Drivers violating a ‘No Entry’ board at Thana Naka in Panvel were in for a pleasant shock on 3rd Jan. A group of people clad in white stopped them and very sweetly offered tilak and a flower requesting them not to violate traffic signs in future. All travellers violating any traffic rule received the same surprise. These volunteers were from the Brahma Kumaris on their special mission during Road Safety Week 2011