Transport and Travel Wing - Brahma Kumaris

ROAD SAFETY BEGINS WITH ME

Road accidents globally are increasing at an alarming trend becoming one of the leading causes of death and disability, with more than 1.3 million deaths and 50 million injuries per year currently. India tops the charts in road accidents and deaths in the world. Most affected by this hazard are youth and people from low income groups. At the Transport and Travel Wing (TTW), we believe that human values, right awareness and a positive attitude are as important for ensuring Road Safety as the quality of infrastructure, vehicles and traffic systems.

TTW engages with diverse stakeholders to drive home the message that each of us must play our role well for better Road Safety - whether we are drivers, operators, passengers, traffic police, road users, road developers or vehicle manufacturers... We all belong to the system and change begins from ‘me’.

NEW PROJECT ON ROAD SAFETY

The TTW is initiating a new project for enhancing road safety. This coincides with the Decade of Action for Road Safety 2011-2020 declared by the United Nations. The Overall Aim of this project is to reduce the incidence of road accidents by inspiring and educating individuals to practice road safe behavior.

The project focuses on road users but also has a multi-stakeholder approach considering that enhancing road safety would be possible only when one reaches diverse stakeholders like transport and traffic personnel, other road users especially children and youth, infrastructure developers, automobile companies, traffic authorities and legislators. Activities have been designed to promote a sense of self-esteem and self - responsibility contributing to behaviour transformation vis-a-vis each of these groups.

Read more.. about the activities of this project

BRIEF REPORTS OF PAST ACTIVITIES

ROAD SAFETY WEEK 2012

Engaging schools children as ambassadors to promote road safety amongst their schoolmates: TTW trained student volunteers from more than 35 schools in Mumbai in delivering a short interesting talk on Road Safety to their school mates. Thousands of students of these schools were also provided with a road safety badge that they wore for at least 15 days to spread awareness about Road Safety.
Quiz competitions on Road Safety were organized at nine colleges in Mumbai as a fun-filled way of motivating the youth to be aware of rules and practicing safe road behaviour.
One-minute Commentaries with positive affirmations were developed in Hindi and English. Radio 91.1 FM aired some of these commentaries during the Road Safety Week. These commentaries are designed to help drivers and travellers maintain a cool and calm disposition and enjoy their daily travelling/ driving experience.
CINEMAX - a popular chain of theatres in Mumbai used cinema slides developed by TTW as public interest messages for more than a month at 150 theatres across India.
Short videos promoting safe road behaviour were displayed in more than 1,200 video coach buses of the BEST - public bus service in Mumbai.
Banners sporting Road Safety messages were displayed on nearly 600 buses of Kadamba Transport Corporation - the local public bus service in Goa.
Talks on Road Safety were held for drivers and other staff of various companies and public transport corporations at various locations including Goa, Pandharpur (Maharashtra), Mumbai and Indore (Madhya Pradesh) .

IMAGE GALLERY - Click to view
ROAD SAFETY WEEK 2012

ROAD SAFETY WEEK 2011

Mobile exhibitions and VCD shows were undertaken at various public locations in the city using two training buses provided by the BEST and RTO.
A video on ‘Safe and Successful Journey of Life’ provided to BEST was shown to passengers through the on-board TVs in more than 1200 buses.
Suitable slogans and messages were provided to the Traffic Police for display on 34 electronic message boards installed at various key junctions in the city.
Twelve BEST bus shelters in the city wore Road Safety banners provided by the organisation instead of advertisements.
Owners and operators of 7,000 public and private vehicles were motivated to add to their vehicles, stickers sporting messages of road safety.
Special talks on Safety through Spirituality and VCD shows were organised at 45 schools and colleges across Mumbai reaching out to more than 11,000 students.
Pleasant Shock Therapy: Drivers violating a ‘No Entry’ board at Thana Naka in Panvel were in for a pleasant shock on 3rd Jan. A group of people clad in white stopped them and very sweetly offered tilak and a flower requesting them not to violate traffic signs in future. All travellers violating any traffic rule received the same surprise. These volunteers were from the Brahma Kumaris on their special mission during Road Safety Week 2011

VISUAL GLIMPSES OF YEAR-WISE ACTIVITIES

Flash files - click to view:
Road Safety Week 2011
Road Safety Week 2010
Road Safety Week 2009
Road Safety Week 2008